Today I was back at PawPADS reviewing the fund raiser poster and newsletter I'm doing for them. The poster is now going into its third draft. The first draft at this link shows the image where I cut the dog out of. The second suffered from the same issue of the lack of an obvious call to action. That is, it wasn't obvious what a person was supposed to do after reading the poster.
Back to ground zero. We all like the cute puppy. But the dog has grown up since then. The puppy was on wheel chair in the old picture, but no one would really see it unless they look closely... and who does look that close except design nerds.
The solution is to cut the puppy out of the old picture, shoot a nice shot of a wheel chair by itself, and then place the puppy into the wheel chair picture via the magic of photoshop. Now we can use this image in multiple pieces of literature.
OK, so that's the wheel chair and dogs part of the post. The chicken and egg part is simply the struggle I'm seeing when working with nonprofits. Most people don' t want to participate or donate to startups. How do you get the word out if the media doesn't see a story and won't waste the ink on you? Of course this is not only true of NPOs. I guess it is also true of someone like me starting a career over.
Good things do happen however.... and sometimes absolutely magical things. Like PawPADs getting 7 acres of land AND a house donated to them just by visiting the right yard sale and meeting someone.
Or like me meeting a PR person today at the PawPADs meeting. No telling what good might come out of that.
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