Wednesday, September 16, 2009

Focus, focus and more focus

I once worked on a web design with a client. We started talking about: goals for the site; who the audience is; what the logo should be; what the corporate image is; styles, and style sheets; how to measure success of the site; and so on.

We got stuck on the very basic issue of designing a logo. I was asking questions like: what should it resplendent; is the company looking to standardize on color; what are your products; where is the company heading in the next few years; what emotion or feelings or typical customer thoughts should be provided by the logo?

His replay... jokingly, was that he just wanted a logo, and not psychotherapy!

We never finished the project.

Focus is terribly difficult. Defining oneself in a nutshell be it in a logo or web design/layout is challenging.

In the last few weeks I've redone my site In my case, it was obvious that I'm wasn't focused when looking at my old site. My new site is a bit more focused, but I expect it to be a living breathing thing. As I redefine my life my site will change to reflect that.

In my new site I finally (after 10 years) have put aside my EyeCandy/Crafts portion of the site. It is still accessible, but it is not part of the 'official' site. I'll use the EyeCandy part for my teaching adventures that I'm embarking on. As for the main site as it is now, it is focused on my glass and design skills.

I the near term, I will be approaching designers, wholesale tile shops, and architectural glass fabricators. It is hard to compartmentalize yourself when you see so much potential, so many things you could do. But it is also liberating reducing the world of potentiality to a workable approachable subset. The reduction process leaves you with a target, and more importantly a definition of what services you DO provide and who may benefit from them.

Everyday when I go to my studio or sit down to the wonderful Adobe CS4 suite I find myself asking what should I be doing versus what I could. It is nice, comforting actually, to live in the world of full potentiality... a constant state of becoming. But I'm finding it more interesting as of late in dealing with the very narrow confines of what can be.... now, in this place, with what I have.

Focus... hone, redefine and refine... then reiterate.

This is every day of your life. It never ends.

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